Arnault Family Sets Their Sights on Real Madrid After Paris FC!

For years, Florentino Pérez has been seeking financing solutions for Real Madrid, aware that the club’s socios model is less powerful than those of rival European clubs, which benefit from substantial private or state investors. To maintain its strength while preserving the club’s traditions, the Madrid president is preparing to sell 10% of the club’s shares. This could involve creating a new company to attract external investors or using an existing one.

This decision is already sparking debate in Madrid, even though Real’s project aims to sell a minority stake without decision-making power. This model draws inspiration from German sports teams. According to the Spanish media outlet Vozpopuli, three shareholders are interested in the project: one large American company whose name hasn’t been disclosed, the firm Sixth Street, which is familiar to the club as it is involved in the operation of the new Bernabéu (along with Legends) under a €360 million agreement.

LVMH aims to shine with Real Madrid

Among those interested is Bernard Arnault, head of the luxury group LVMH. His interest is part of a broader strategy, as LVMH has already established a commercial relationship with Real Madrid, becoming the official outfitter for the club’s football and basketball teams since last June. Investing in equity would link the luxury brand with one of the most prestigious sports institutions globally, similar to its majority ownership of Paris FC.

Although no formal negotiations are currently underway, the three investors are closely monitoring the reactions of socios and supporters regarding this potential reform, which could lead to a record valuation of the club, estimated to exceed €10 billion. This new decision is expected to be presented at the general assembly on November 23 and is still contested by some of the Madrid supporters.