Enrique Riquelme, a candidate for the presidency of Real Madrid, made headlines with a striking campaign stunt in Budapest on the eve of the Champions League final between Paris Saint-Germain (PSG) and Arsenal. The event took place near the Puskás Aréna, the venue for the highly anticipated match.
According to Marca, Riquelme orchestrated a procession featuring four buses, each displaying provocative slogans intended to bolster his campaign. Equipped with eye-catching messages, the vehicles made a bold statement on one of European football’s most significant nights.
Onlookers encountered phrases such as “Enjoy your evening, we’ll be back” and “Rivals come and go. Real Madrid returns.” This move seemed crafted for maximum visibility and impact, aiming to resonate with football fans during the climactic encounter.
The stunt has ignited discussions within the football community, with some analysts interpreting it as a strategic political public relations move, while others view it as a provocative attempt to elicit controversy. Notably, Real Madrid’s current president, Florentino Pérez, is also in Budapest following an invitation from UEFA.