Demonstrating the incredible global power of the Manchester United brand, new signing Benjamin Šeško has seen his social media presence explode, gaining over 600,000 new followers in the week since his high-profile transfer to the club was confirmed.
Just a week ago, the 22-year-old Slovenian striker had a respectable 375,000 followers on Instagram. Today, that number has surged past the one million mark, a direct consequence of him officially becoming a Red Devil. The transfer, a deal worth an initial £66.4 million, was finalized with German club RB Leipzig last Saturday.
This rapid surge in popularity is a phenomenon fans have dubbed the “United juice“—the immediate and immense boost in profile that comes with joining one of the world’s most followed sports teams. Before even kicking a ball competitively for his new club, Šeško has become an overnight social media sensation, illustrating the sheer scale of United’s global fanbase.
The club officially unveiled Šeško to the Old Trafford crowd ahead of their pre-season friendly against Fiorentina. He has signed a five-year contract, with the club and its supporters having high hopes that his on-pitch impact will be as significant as his instant off-pitch popularity. The move is a key part of manager Ruben Amorim’s efforts to revamp the team’s attack ahead of the new season.