Borussia Dortmund made headlines in New York City with the Times Square Cup. For the fourth year in a row, the Bundesliga club partnered with Street Soccer USA, reinforcing its visibility in the United States.
The event transformed Duffy Square into a temporary soccer stadium. Over 300 young participants (ages 4-18) and various adult teams engaged in energetic 4v4 matches throughout the day.
Dortmund’s association with Street Soccer USA, a nonprofit focused on using soccer to combat poverty and build community, illustrates the club’s dedication to making a positive impact while expanding its footprint in the U.S.
Kids playing at the Times Square Cup in 2025.
Dortmund Legend Back in NYC
A Borussia Dortmund legend made an appearance at the event, spending quality time with attendees keen to meet him.
“We are very proud to give back to the kids,” he said in an interview. “Sports can significantly impact children’s lives, supporting their mental and physical health. Soccer is a vital part of this.”
BVB legend participated at the Times Square Cup.
The Borussia Dortmund brand is powerful for young people, and we had a fantastic event with 320 kids at the tournament in Times Square. Being here in the heart of New York is incredible.
His involvement added a meaningful touch to an event that showcased Dortmund’s commitment to social causes.