LEGO’s Messi, Ronaldo ad transforms World Cup build-up
LEGO recently unveiled a campaign featuring Lionel Messi, Cristiano Ronaldo, Kylian Mbappe, and Vinicius Jr as LEGO figures in a World Cup-themed scene.
The idea revolves around these four players competing to build a LEGO World Cup trophy, turning their rivalry into a fun, imaginative contest.
The ad has a surprising twist. A young fan steps in to finish the trophy and places a custom figure on top, shifting the focus from the stars to fan involvement.
The campaign also features collectible builds inspired by each player. Messi and Ronaldo are highlighted in larger “legend” sets, while Mbappe and Vinicius Jr are represented through designs that reflect their personal style and national colours.
This approach makes football culture more interactive, inviting fans to engage with the game in their unique way.
LEGO ad reaction shows fans impressed
Response to the LEGO advertising featuring Messi and Ronaldo has been swift, with strong reactions to both the idea and execution.
Some viewers initially thought it was made using AI, showing how amusing it is. Others praised it directly, calling it, “This commercial is an instant classic.”
The scale of the campaign has caught attention, with one saying, “What an ad. This is really massive.” Another mentioned, “The biggest advert ever for the World Cup this summer.”
Fans also appreciated the lineup, noting, “LEGO really outdid themselves bringing together Cristiano Ronaldo, Lionel Messi, Vinicius Jr, and Kylian Mbappe.”
The feedback shows that the ad effectively connects on many levels, combining nostalgia, rivalry, and creativity into something memorable ahead of the tournament.
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