Real Betis Shares Insights on Securing Antony’s Transfer

The long-awaited transfer for Real Betis fans is finally complete—Antony has officially joined the club on a permanent deal. However, this move has come at a significant cost for the team.

Details: Real Betis CEO Ramon Alcaron revealed that the club created a new merchandise line featuring the Brazilian player to help meet Manchester United‘s demands while staying within their budget.

Quote: “This is the toughest transfer I’ve managed as CEO due to the great pressure from Real Betis supporters. At one point, we thought it wouldn’t go through at all since Manchester United was very firm. There was a €5–6 million gap, and we had already reached our financial limit. In the end, we put in a lot of effort, and so did the player and Manchester United.

We launched a clothing line under the Antony brand. We will earn royalties from this, and he will also benefit from the merchandising profits. If he becomes a global star, Real Betis could recoup their investment, even considering last season. The agreement is risky as it’s a five-year deal and involves a large investment, but it could yield great returns.”