Senegal – Mauritania (digital ticket sales model) : The advantage of the digital ticket sales model
Ticket prices and community efforts have boosted revenue for the Senegalese Football Federation.
The digital ticket sales for the Senegal-Mauritania match led to a 27% rise in income.
By raising ticket prices shortly before the match, the federation reported earnings of 218,661,930 FCFA at the Abdoulaye Wade Stadium, showcasing the effectiveness of its digital sales system.
To prevent a drop in attendance due to the higher costs, the federation organized social initiatives: players, coach Pape Thiaw, and volunteers contributed tickets to fans who could not afford them.
These efforts helped ensure a fuller stadium despite the ticket price hike.
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