Since the end of August, UEFA has announced that the Champions League final will start at 18:00 instead of 21:00. What prompted this change? UEFA’s marketing director, Guy-Laurent Epstein, provided an explanation.
“This change is for the fans attending the match. Everyone travels to the venue. In some countries, finishing at 23:00 or midnight if the match goes into extra time made it difficult for fans to get home or back to their hotel. By moving it to 18:00, it also becomes more appealing for broadcast audiences in the Middle East and Asia. I can imagine some TV channels may not be pleased, but in the end, the product is so strong that success is guaranteed,” he said in an interview with L’Équipe.
Catch the matches of the third round of the Champions League on CANAL+ channels. Click here to subscribe and access the match.
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