On the eve of the much-anticipated El Clásico match scheduled for May 10, Barcelona and Spotify have announced that the logo of American pop sensation Olivia Rodrigo will feature on the Blaugrana jerseys. This collaboration is aimed at engaging a younger audience, as Rodrigo, at just 23 years old, is currently enjoying a peak in her career.
The selection of Rodrigo comes as she prepares for the release of her third album, “You Seem Pretty Sad for a Girl So in Love,” which is set to launch on June 12. The excitement surrounding her recent single “Drop Dead,” performed live at Coachella with Addison Rae, has further amplified interest in this partnership.
In Barcelona, marketing preparations are in full swing, with photoshoots featuring stars from both the men’s and women’s teams already completed in Rodrigo-branded kits. This collaboration follows a trend where global icons have previously partnered with the Catalan club, including major names like Drake, Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, and Ed Sheeran.
The Barcelona versus Real Madrid showdown is set for Sunday, May 10, with kickoff at 21:00 Central European Time.