The 2026 FIFA World Cup has introduced hydration breaks during matches, a move that has allowed many broadcasters to air commercials during these pauses. However, Telemundo TV has taken a different stance by opting not to show advertisements during these breaks.
Details: During a live broadcast, Telemundo commentators emphasized their commitment to a traditional broadcasting philosophy. They stated, “We are one of the few networks in the world that does NOT show commercials during cooling breaks at the World Cup. We prefer the old-school approach. We should be watching what the players are doing. We show the fans, the people enjoying the occasion, rather than the corporate side of football.”
Quote: “We are one of the few networks in the world that does NOT show commercials during cooling breaks at the World Cup. We prefer the old-school approach. We should be watching what the players are doing. We show the fans, the people enjoying the occasion, rather than the corporate side of football,” the commentators said on air.
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This decision has come amidst controversy at the World Cup after referee Wilton Sampaio prolonged a hydration break during the Mexico vs South Africa match, delaying the game due to FOX airing a commercial break. The tournament, hosted across the United States, Canada, and Mexico, is currently ongoing but has faced significant challenges.